With a Case Study of 10x GMV per day during Dreamtrend Vietnam's Tet campaign. With over 11 million views on videos featuring the hashtag #dreamtrendvn. Attracted nearly 1000 creative content creators to produce content about the product. Resulting in a 100x increase in GMV in the first month of deployment and 10x GMV per day during the Tet campaign.
Specific strategic solutions provided by UpBase for the TikTok Shop of the brand include: Booking Key Opinion Consumers (KOC), TikTok Ads, Booking Livestream, Affiliate Marketing, etc. Let's delve into the specific details and analysis of the Dreamtrend Case Study in this article with UpBase Blog!
The main reasons leading to the success of the TikTok Shop Casestudy achieving 10x GMV per day (Dreamtrend)
- Understanding customer insights, UpBase exchanged ideas and identified the Key Selling Point "Hair Detangling" as the keyword for the product that consistently appeared in short TikTok videos discussing the product, attracting users.
- Thanks to the synergy of the videos that went trending in October and November from the Key Opinion Consumers (KOC) already booked, Dreamtrend Vietnam's hair care product attracted over 700 content creators to use, review, and discuss the product. This helped with branding, increased product credibility, attracted attention, and stimulated purchasing demand.
- With Booking Livestream, Dreamtrend Vietnam's store demonstrated excellent operational performance, receiving and registering livestream slots/vouchers support from TikTok Shop/KOC Vouchers, enhancing livestream effectiveness. UpBase's team built strategies, selected livestream formats (exclusive/add-in), and suitable KOCs to livestream the products.
- Building a strategy and registering for the Shipping Fee Program (Free Shipping Voucher) helped make the order value more appealing to encourage buyers to make purchasing decisions.Vậy, thực trạng gian hàng TikTok Shop Dreamtrend như thế nào?
Advantages:
- High-quality, aesthetically pleasing products
- Demonstrates visible before and after results immediately after using the product
- Attractive pricing: Comparable to other hair care products, with larger volume sizes of over 150ml
- Unified pricing across all online and offline sales channels
Disadvantages:
- The main distribution channel in Vietnam (before booking) is retail agents.
- Revenue has not seen a breakthrough, with a small number of individual sales
- Large Key Opinion Leaders (KOLs) have been engaged, and product PR booking was conducted beforehand, but it has not been effective
- Mainly selling on Facebook in Taiwan
Understanding the trend and potential of TikTok Shop, Dreamtrend aims to build and develop an official store on this platform to reach Vietnamese consumers, enhance branding, and increase revenue growth.
Millions of views and discussions about the brand through Influencer Marketing
With Influencer Marketing, UpBase's main solution for Dreamtrend is KOC Booking. UpBase books a large number of 40 – 50 KOCs per month, including Key KOCs and Micro KOCs to cover the market, helping the product gain more visibility.
For more details:
[EBook] BOOKING KOCS/KOLS TIKTOK
Criteria for booking KOCs – Sharing real-life experiences from UpBase
UpBase develops a KOC booking strategy, divided by phase, to promote the brand on the TikTok platform, increase discussions about the product, product benefits, and brand name.
Boosting Revenue with Short Video Branding
With the data from December and an analysis of the revenue proportion of Dream Trend's TikTok Shop, it can be seen that the majority of revenue for the store comes from short videos (accounting for up to 93.4%), while revenue from livestream videos only accounts for 6.6%. Among a large number of short videos by KOCs/content creators discussing the product, over 90% are videos where the KOCs discussed the product without being booked. This means that in addition to the booked short videos, many creators have creatively produced content about the product, resulting in a significant increase in the number of short videos about the product. This helps the product and brand appear more frequently, reinforces them in the minds of consumers, and enhances the product's credibility. As a result, this leads to increased orders and revenue.
In addition to continuing to promote short videos to increase brand and product recognition and boost revenue, UpBase continues to invest in high-quality livestreams with KOC Livestream booking. This aims to make livestreams the next source of revenue and help drive purchasing decisions for viewers.
Driving purchasing decisions with livestreams strategically scheduled on Brand Camp Days
A brand cannot succeed if livestreams lack strategy: streaming at random times and locations, lack of preparation, viewing livestreams solely as a means to push inventory, etc. Consequently, the brand will miss out on the excellent results that livestreams can bring if not invested in properly.
For Dreamtrend, TikTok users have had the opportunity to learn about the brand and its products through numerous videos booked by KOCs beforehand. Thanks to the synergy of videos trending in October and November from KOCs that were booked, Dreamtrend Vietnam's hair care product attracted over 700 content creators to use, review, and discuss the product. This helped with branding, increased product credibility, attracted attention, and stimulated the desire to search for/purchase and use the product.
Livestreams invested in properly at this time will help drive purchasing decisions of users who already know and understand the product. With confidence in the product from many reviews/feedback.
UpBase develops a livestream strategy and KOC Livestream booking that aligns with major Brand Camp days on TikTok Shop: end-of-year festivals, Tet (Vietnamese Lunar New Year), etc. These are times when consumers spend more on shopping. Brands can also leverage traffic with TikTok Shop's holiday-themed events/programs and other sellers.
The Livestream Booking is meticulously prepared from:
- Selecting the products to be booked
- Finding and selecting high-quality KOCs with suitable styles and follower profiles for the product
- Media communication and building a Teasing program for major livestream events
- Creating a suitable gift program, vouchers, and discounts for the livestream session
- Selecting the appropriate livestream format for the campaign (exclusive livestream/add-in livestream)
- Registering livestream slots with TikTok Shop
Create TikTok Shop livestream content for Brands
Then every brand has to livestream!
[EBook] LIVESTREAM TIKTOK SHOP SUCCESSFUL
How to Livestream TikTok successfully?
Grow Revenue with Affiliate Marketing/ Creator
Good product quality, good reviews and feedback from buyers who have used the product and content creators/KOCs have attracted more and more people to be interested, buy, use, review and introduce the product. Below are the positive results from KOCs and Affiliate Marketing for the store's products:
- Dream trend's hair care product with Key Selling Point is "Hair Detangling"
- Quality product + has been booked with many KOCs before => attracts more creators to use and review the product
- More than 200 short videos and more than 100 livestream videos a month
- Hashtag #dreamtrendvn reached 11 million views
- There were 763 creators booked and selected products to review
- More than 90% of Revenue comes from short videos
Expand Branding network
Turn customers and creators into product introducers. Build quality products and sustainable development strategies with Booking KOC, Booking Livestream, TikTok Ads, Affiliate Network,... Attract buyers (or content creators) to use the product, rate/review well about the product, mentioning the product, helping the product become more known,...
Results from UpBase solutions
Book KOC and build a sustainable TikTok Shop with UpBase
How to have more KOC/content creators choose you, actively introduce your products, and increase the number of short videos talking about your products?
Increase the number of short videos and livestream videos on TikTok Shop discussing your products by Booking. Develop a systematic plan and strategy for Booking and utilize all available resources. Remember, no matter what, the most important thing is that the product needs to be quality and suitable for the TikTok channel.
