UpBase began like many startups — with a simple yet powerful dream: to create real value for our customers.As an eCommerce enabler, we’ve always believed that when our partners grow, we grow. We’re not just building tools; we’re building long-term success stories with the brands we serve.Thanks to the trust of our clients and the dedication of our team, UpBase now powers thousands of online stores and proudly stands among Vietnam’s leading eCommerce enablers.But beyond growth, what drives us is a deeper mission: to create lasting impact — for businesses, for people, and for the communities we serve.
At UpBase, we place great importance on building a strong company culture. Operating in dynamic fields like eCommerce, Technology, and Digital Transformation — where rapid change and adaptability are essential — we are also driven by a deep desire to deliver excellence in every product and service we offer. To align with that spirit, the unique “UpBase DNA” has been defined and is continuously being strengthened.
Think big. Dream big. Aspire greatly. Learn and practice to understand the rules, master them— because the fastest way to learn is through action. Dare to fail, and grow from every failure
Embrace your true self, focus on your strengths, and move forward with confidence.
Give first. Contribute first. Share first — and receive later. Be kind. Be genuine.
Embrace a spirit of ownership — always seek to improve yourself. Instead of pointing to external reasons (the market, customers, other teams, or people), focus on what you can do better, on how you can improve.
UpBase aims to become a visionary tech company that uplifts intelligence and proudly showcases Vietnam to the world.
Believe in yourself, believe in the young generation, believe in your team, your business, and your partners.
Learn from failure, from competitors, from customers and partners. Learn to understand deeply, to systemize, innovate, and lead.
Always strive forward and seek solutions, no matter the challenge.
Let data speak. Be honest and transparent — with your team, your customers, your investors, and your community.
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