In 2023, despite being a new platform, TikTok Shop's major campaigns have attracted numerous brands and businesses to participate. The campaigns are regularly organized every month in line with the e-commerce platform's rhythm and are evenly distributed according to consumer shopping habits. Let's explore the campaigns and the schedule of TikTok Shop campaigns for 2024 with UpBase Blog!
Schedule of TikTok Shop Campaigns 2024
Similar to Shopee and Lazada, the Mega Sale campaigns are major events on TikTok Shop. The five biggest Mega Sale campaigns on TikTok Shop are:
Different from 2023, when TikTok Shop had only three main types of campaigns: Platform-wide campaigns, Brand campaigns, and Industry campaigns.
In 2024, TikTok Shop plans to run a total of 4 types of campaigns:
- Platform-wide campaigns (Mega Sale Campaigns, Monthly campaigns)
- Industry-specific campaigns (Shopping Center campaigns, Industry campaigns, Creator campaigns, Theme-based campaigns)
- Brand campaigns (Super Brand Day, Grand Opening Day, New Arrivals Day, Brand Day)
- Community campaigns: Weekly OCOP Market
Platform-wide Campaigns
Platform-wide campaigns are regular campaigns with the widest coverage on TikTok Shop aimed at boosting sales and growing customer base through special offers, large vouchers for buyers, and interactive entertainment activities. This includes: Mega Sale 3.3, Mega Sale (6.6), Mega Sale (9.9), Mega Sale (11.11), Mega Sale (12.12), etc.
Mega Sale Campaigns are regular campaigns with the largest marketing investment and activities for buyers/sellers/content creators. With the participation of most Sellers and Brands on TikTok Shop.
*TikTok Shop may change the campaign dates depending on the actual situation..
Brand Campaign
The Brand Campaign is dedicated to one or more brands, with events such as Super Brand Day, Grand Opening Day, New Arrival, or Brand Day. The event schedule is arranged according to the brand's development plan.
Category Campaign (CAT Day)
The Category Campaign is dedicated to one or more product categories: campaigns in shopping centers, category campaigns, campaigns for content creators, and theme-based campaigns. The event schedule is arranged and announced monthly according to the category development plan. Below is the announced category promotion schedule for January 2024.
Community Campaign (Weekly OCOP Market)
In 2023, there was significant support from e-commerce platforms for local agricultural and specialty products. Many livestream sessions and promotional programs, vouchers, and support were coordinated by TikTok Shop in collaboration with brands/local agricultural businesses to promote and bring these products to the e-commerce platform.
Learn more: National E-commerce Week Promoting OCOP Products
Especially, the establishment of warehouses at border gates in China with a series of gigantic warehouses will expedite trading activities, making goods reach consumers more quickly. The role of e-commerce merchants importing goods from China for distribution, as well as small and medium-sized enterprises, local brands, and Vietnamese brands, will be affected. Focusing on competitive agricultural and local specialty products with clear Unique Selling Points, along with quality products supported by promotional efforts for OCOP products from both the platform and the Ministry of Industry and Trade, will help businesses sustainably develop.
Campaigns for TikTok Shop Partners
Key benefits for participating sellers and brands in the campaign include:
- Voucher Support: KLS Vouchers (A, B1, B2)
- Additional Voucher Support
- Video Promotion/Livestream Promotion/Traffic Promotion
- Deal Hunting Program/CFV
- Rewards for TSP Ranking Competition
- Boosting the overall GMV from all sources
Campaigns are the means by which TikTok Shop Partners can successfully increase their GMV
Statistics demonstrate that participating in campaigns will help TikTok Shop Partners increase their GMV successfully:
Tips for TSP to register for KLS:
- Confirm the correct KLS registration level.
*Calculation method: Divide the total GMV directly from the most recent campaign by the total number of days of the campaign => Daily direct GMV => Compare with the target KLS level.
- Prepare a list of sellers participating in KLS.
- Register as early as possible on the first day the portal opens.
Specific explanation for CFV (SUPER STAR VOUCHER) - VN Version
Benefits for selected products
- Exclusive discount code - The discount code of the Super Star Voucher offers a more attractive value than platform-wide discount codes.
- Approved participating products will have a dedicated "Super Star Voucher" label on the product page.
- Participating sellers will receive priority in communication and support (if any) from the platform.
Requirements:
1. Mandatory:
- Share sponsorship equally for "Super Star Voucher": Platform 50% - Seller 50%.
- After clicking the registration button, the agreement signing window will pop up. Click "Agree" to proceed with the product registration process.
- Sellers need to register the campaign price (equal to or lower than the retail price) and the quantity of stock available for the campaign.
2. Encouraged (not mandatory)
- Encourage a minimum of 10 products per seller.
- Minimum stock of 50 units per product.
- No negative reviews from buyers.
3. Notes:
- The registered stock quantity will be locked for this campaign; Sellers should prepare sufficient stock and register an appropriate stock quantity.
- Sellers are not allowed to register zero stock - Super Star Vouchers will not run when stock is zero.
- The registration price is the product's price (price before voucher). For example: Seller registers product X with a campaign price of 150k under the "Super Star Voucher A - 20K discount code for orders from 150K" campaign. During the campaign period, customers who collect Super Star Voucher A to purchase product X at 150k will receive a discount of 20k (customer's price to pay: 150k - 20k = 130k + shipping fee - if applicable).
- Super Star Vouchers will not support newly created products (no sales history within 30 days), even if registered and approved for participation.
Note: TikTok Shop reserves the right to recall or temporarily suspend promotional programs upon discovering fraudulent behavior by sellers during the program period.
Commitment
Above are the latest updates on the Schedule of TikTok Shop campaigns for 2024. Sellers/Businesses/Brands should keep this information handy to seize the golden opportunity of TikTok Shop campaigns and plan for successful business strategies. Hopefully, this will assist sellers and businesses in the best preparation for upcoming campaigns and achieve the desired results.
