Casestudy: Alice Office Dress Brand - Top 1 Market Share

Competition on the platform is fierce, especially in the fashion industry. In this article, UpBase brings you a Case Study on the office dress brand - Alice, which has won the Top 1 market share. What did UpBase do?

Introducing a Case Study on the Office Wear Brand - Alice

Alice originated as a social media brand on Facebook. Its strengths lie in its wide range of products and unique designs that keep up with the latest trends. Particularly, Alice stands out for its ability to be proactive in manufacturing and launching new products.

Link store: https://shopee.vn/aliceofficialstore

Before collaborating with UpBase, Alice faced several challenges:

1. The offline channels had to be closed due to the pandemic
2. The Facebook channel faced restricted interaction and increasing costs. The account was frequently locked, and there were instances of unfair competition from rivals
3. The brand lacked strength, making competition extremely challenging, necessitating price reductions

Case study on the office wear brand - What did UpBase do?

Initial Phase - Setting up the storefront

Identifying a price segment ranging from 250k to 450k, representing competitive pricing for high-quality, beautifully designed dresses. However, as the storefront is still new, it lacks conversion rates, and traffic is very low.

UpBase solution

Strategic Advice: Engage in thorough discussions with customers to understand their needs and gain deeper insights into the business. UpBase and Alice's representative proposed a product-focused competitive strategy rather than a price-focused one. Leveraging the product range, UpBase suggested a flagship product funnel. The customer needs to ensure that the product quality remains consistently high to avoid negative feedback.

Storefront Setup: To enhance credibility, UpBase proposed and submitted to the Mall storefront. They completely revamped the storefront: images, banners, optimized titles, and product descriptions. UpBase identified the key to increasing conversion rates by addressing customer concerns. Additionally, they improved operational metrics such as chat response rates and review counts.

What do businesses need to do?

1. During this phase, customers need to prepare documents for registration on the Mall platform. UpBase will directly assist in the registration process with the platform
2. Preparing a set of high-quality product images

Result: Revenue growth increased by 200% after 3 months of setup

Phase 2 - Operational Enhancement

After there have been sales, initial reviews, and quality product photos. UpBase carries out internal campaigns:

• Optimizing Internal Advertising: Optimizing keyword sets related to office fashion. Flexibly combining advertising formats based on each product and timing.
• Participation in platform campaigns: Registering for the Mega Campaign portal, industry-specific programs. Excelling in all steps during the teasing phase to prepare for the explosive Mega day. UpBase has shared an article on the topic: What to do during the teasing phase. Invite readers to view it.
• Increasing traffic from various sources: Implementing all traffic sources such as posting feeds, SEO, etc.

What do businesses need to do?

1. Preparing and confirming orders, packaging, and handing them over to the shipping carrier
2. Customer care

Xem thêm: Doanh thu tăng 5 lần tuần Mega Campaign cùng Upbase

See more: Revenue increased 5 times during Mega Campaign week with Upbase

Results: Revenue grew by 80%, marketing budget by 5%. Top 3 office dress industries

Phase three - Securing the Top 1 market share in office wear

Optimizing the internal platform alone is not enough for Alice to become a top case study in the office wear brand industry. If Alice wants to achieve explosive sales growth and increase market share, it is necessary to invest in external platforms.

UpBase solution:

• Participating in and purchasing Marketing Solution packages from the platform: Prioritize being displayed on the homepage and banners of the platform, thereby driving traffic to the storefront.
• Booking KOC (Key Opinion Customers): Alice's revenue truly skyrocketed when using TikTok's KOC booking. With costs amounting to only 6% of the revenue.

Livestream + Cpas Facebook + Google ads Shopping

What do businesses need to do?

1. Preparing and confirming orders, packaging, and handing them over to the shipping carrier
2. Customer Care
3. Product support for livestreaming, assistance with off-platform ads

Result: Revenue soared - Top 1 market share in office wear.

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