[Event] UpBase 3-Year Journey – Building Trust to Go Further

UpBase 3-Year Journey – Building Trust to Go Further. Over the course of 3 years, UpBase has evolved from a startup with fewer than 10 initial core members to a team of over 100. With a total of more than 4 offices, 8 departments/teams, and over 200+ partners, including businesses and brands.

UpBase, initially lacking experience in e-commerce, made diligent efforts to explore, learn, and immerse itself in order to provide value to its first customers. From setting up online stores, constructing standardized storefronts, planning strategically, to gradually forming specialized teams and departments to support customers.

Let's take a look back at UpBase's remarkable 3-Year Journey!

Missions of UpBase

Over the past 3 years, since its early days, UpBase has steadfastly adhered to the mission set by the company: "to be a leading Ecommerce Enabler in Vietnam and the region." UpBase's mission is to accompany businesses in developing sustainable e-commerce operations. UpBase provides a comprehensive solution, including services and software developed based on practical experience and extensive data to help businesses succeed in e-commerce.

In the face of numerous challenges, in 2021, UpBase reached a milestone of 50+ employees, focusing on expertise in operating popular e-commerce platforms in Vietnam such as Shopee, Tiki, and Lazada. This period posed significant difficulties for a startup in expansion and development, as the Covid-19 pandemic surged, forcing the entire company's workforce to work from home for an extended period.

Confidence in their own capabilities, trust in the company, and belief in the team have enabled UpBase to overcome many obstacles when the market, employee health, work connections, and exchanges were affected by the pandemic.

UpBase's departments

As of September 30, 2023, UpBase has a total of 106 employees organized into 8 departments/teams, each specializing in different areas to support customers, including:

• Operations Department (covering areas related to Company Culture and Business Operations, Human Resources Administration, Training, and Accounting).
• Growth Team: E-commerce platform operation specialists. This team works directly with Brands to plan and execute storefront operation strategies.
• Marketing Team: Brand communication and marketing experts who share UpBase's stories and values with customers.
• Content Team: Creative content creators for Brand channels, collaborating on content creation with Brands and KOC (Key Opinion Consumers).
• MCN Team: Directly working, managing, and supporting KOCs within the UpBase MCN network.
• Media Team: Consulting and executing TikTok Ads by a team of experts.
• Tech Team: Building and developing UpBase SMEs technology software based on practical experience, data, and Brand needs.
• Customer Support Team: Designing and building storefronts, authentic brand images on e-commerce platforms.

Voluntary Blood Donation Activity

As part of the series of activities and events commemorating the 3rd anniversary of the establishment of UpBase Technology Joint Stock Company, the desire is not only to bring value to partners and employees but also to contribute value to the community. UpBase, along with its members, organized and participated in voluntary blood donation, aiming to contribute to the Central Blood Bank fund, providing opportunities for those in genuine need of blood transfusions.

Accelerate for Community Charity Run

Accelerate for Community Charity Run with the aim of promoting sports and fitness culture, improving physical fitness, and contributing to the Lanterns Flying High charity fund. The UpBase Culture & Communications Committee mobilized all employees to participate in sports training to enhance health, build healthy habits, and spread the corporate culture values to partners, friends, and colleagues.

More importantly, with a 1km "run/walk/bike," participants directly contributed 3,000 VND to the "Lanterns Flying High" Mid-Autumn program at the Central Acupuncture Hospital, held on September 26, 2023.

At the end of the run, UpBase family members united to achieve a total distance of 4,262km and contributed an additional 12,786,000 VND to the "Lanterns Flying High" fund. Out of 91 UpBasers, 32 successfully completed 100% of their running goals.

Mid-Autumn Volunteer Activity for Children - Lanterns Flying High

With the desire to share meaningful values with the community as part of the series of events commemorating the 3rd anniversary of UpBase Technology Joint Stock Company, UpBase has collaborated with and engaged in discussions with the Social Work Department of the Central Acupuncture Hospital. The goal was to understand the circumstances and difficulties faced by patients and their families there.

UpBase learned more about the stories of pediatric patients and their families, the challenges, and hardships during the treatment process. Therefore, UpBase allocated the entire late fund of the last 3 months, valued at 26,000,000 VND, and the charity run fund totaling 12,786,000 VND. UpBase renovated a hospital room and donated over 50 gifts based on the wishes of the children, along with 5 special gifts for extremely difficult cases in the autism ward, allowing them to have a meaningful and warm Mid-Autumn Festival.

It is hoped that these gifts will provide additional motivation and wings for the children to pursue their dreams. UpBase wishes to spread love to future generations, to those less fortunate. Wishing the children good health, the ability to play and go to school like any other child.

UpBase History Chronicle Contest

UpBase from September 30, 2020, to September 30, 2023, has been a journey filled with difficulties and challenges. To create a memorable commemoration and document the journey, all members have shared their wishes, stories, and experiences to contribute to the chronicle titled "UpBase - 3-Year Journey of Building Trust."

The chronicle will be a magnificent portrayal of UpBase's achievements and memorable moments over the past 3 years. It will not only be a wonderful gift but also a source of inspiration for the future and a clear testament to unity and development in the foundational stages of UpBase.

UpBase members have shared a spectrum of emotions, stories, and words of encouragement to colleagues and the company:

• What notable achievements have you witnessed during your time at UpBase?
• Do you have any memorable moments about our company that you would like to share?
• What values and company culture do you find special and take pride in?
• Any wishes or messages you want to convey to UpBase on this anniversary?
• These contributions will collectively form a rich narrative, capturing the essence of UpBase's growth and the collective spirit that has defined its foundation.

Team-building activities

Team activities are an indispensable part of UpBase. They go beyond regular team-building activities to include sharing sessions, discussions, warm-ups, bonding, and frequent mini trips, helping members connect and understand each other better in UpBase's dynamic environment.

Some noteworthy and regular team activities include:

Warm-up celebrations on Super Sale days every month

Team-based mini trips

Bonding activities on special days such as Halloween, International Women's Day, Vietnam Women's Day, Christmas, etc., providing opportunities for UpBase members to connect, share, and showcase creativity and talent.

Not only fostering a spirit of exchange and sharing, but UpBase's activities are also designed to enable each member to showcase creativity, talent, enthusiasm, dynamism, and connection.