For businesses/brands operating on Lazada, the Marketing Solutions offered by the platform are crucial factors for driving internal traffic, thereby increasing product sales and store revenue during both major and minor campaign days. Join UpBase blog to explore Lazada Sponsored Solutions 2024!
What is the Lazada-sponsored solution?
The Lazada-sponsored solution is the SMART marketing choice for brands and sellers to increase traffic and sales volume through tailored solutions, in-depth insights, and relevant resources.
Lazada Sponsored Solutions include:
- Traffic & Sales: The key benefits that Lazada's sponsored solution brings to brands and sellers.
- Solutions: All 'On-platform' & 'Off-platform' solutions are available within Lazada's Sponsored Solutions for Sellers Center.
- Detailed Information: An overview page with detailed data to help sellers and agents optimize campaign results.
- Resources: Educational platform and content to help sellers and agents understand how to utilize Lazada's sponsored solutions.
What does the SMART of Lazada Sponsored Solutions include?
SMART is the technological advantage of Lazada Sponsored Solutions supported by Alibaba's robust technological infrastructure. It aims to enhance the effectiveness, efficiency, and convenience of campaigns.
Why choose Lazada Sponsored Solutions?
What results can sellers expect when using Lazada Sponsored Solutions?
Lazada utilizes the SMART difference acronym to introduce this:
"Brand owners are always seeking to rationalize the number of campaigns and optimize our budgets. The automation capability available on Lazada Sponsored Solutions not only enables us to achieve this but also allows us to experiment more with our interactive strategies," said Suchaya C., Campaign Performance Director, Philips Home Appliances Thailand.
If you're a brand or seller looking to incorporate SMART solutions into your e-commerce strategy, you can directly access Lazada's Sponsored Solutions through the Lazada Seller Center. Businesses can also choose to learn more through their Lazada Key Account Manager, media agencies, or your specialized e-commerce support partners..
The solutions offered by Lazada Sponsored Solutions.
Lazada Sponsord Discovery
Sponsored Discovery aims to direct traffic to your advertised products by attracting highly intent-driven shoppers within the Lazada app.
This solution helps sellers match advertised products with the most suitable shoppers through an algorithm supported by Lazada's AI, namely the Search & Recommendation tool.
The sponsored Discovery ads appear on:
- Search Results Page: Among the top results whenever shoppers enter relevant keywords.
- Homepage (HP) tab 'For You', tab 'Recommendations', Product Detail Page (PDP) tab 'Review', targeting high-intent shoppers browsing related products and considering purchases in your product category.
Placing advertised products in prominent positions on the search results page - First Search Slot (FSS).
Unique advantages of the First Search Slot (FSS)
• First Display Advantage: Doubles traffic compared to other sponsored search positions.
• Leading Performance: Sellers have achieved a sixfold increase in sales*, with an average Return on Investment (ROI) of 9.
You can enhance the opportunity to place your advertised products in the First Search Slot.
Lazada Sponsored Affiliate
Sponsored Affiliate helps boost sales with guaranteed ROI by leveraging Lazada's extensive network of affiliate partners with millions of potential shoppers. With Sponsored Affiliate, you can attract shoppers.
With Sponsored Affiliate, you can attract shoppers outside the platform through:
• Wide-reaching affiliate network & KOLs: Utilize Lazada's extensive network with over 77,000 participating media affiliate partners and over 68,000 direct KOL partners.
• Guaranteed ROI up to 5 - 25X: Pay commissions only for successful conversions at a cost per sale.
• Smart fraud detection: Pay only for genuine conversions, with our integrated intelligent fraud detection technology and rigorous branch screening.
Lazada Sponsored Display
Sponsored Display helps maximize brand awareness through premium Lazada app placements and drives interaction with Lazada destination pages - store pages, product detail pages (PDP), or campaign pages.
With Sponsored Display, you can:
• Achieve Impressions: Gain exposure in premium Lazada app placements at high-traffic locations.
• Enhance Store & Promotion Awareness: Attract highly intent-driven users as they open the Lazada App.
• Customize Content & Messaging: Provide the most relevant brand/product communication to the audience.
Tùy chọn mô hình định giá Sponsored Display
A. CPD (Cost Per Day)
Objective: For campaign objectives aimed at maximizing impressions and voice share.
How does it work?
- Place a bid for the entire day or specific time slots, reaching all Lazada users accessing the homepage.
- Additional display opportunities in various accompanying positions, including LazMall homepage banners and CRM such as Push Notifications and Social Media Posts.
B. CPM (Cost Per Mille)
Objective: For campaigns aimed at high-reaching objectives with smaller budgets or longer campaign durations.
How does it work?
- Pre-set with a bid for 1,000 impressions, with an automatic pause feature after reaching the target number of impressions.
- Target specific user segments, such as age groups, gender, interests, and browsing history.
There is a minimum budget amount that will be displayed in the 'booking budget' box after you fill in the budget. It varies by country. The CPM rate card may also vary over time. We encourage you to inquire in advance with your Local Marketing Solutions Partner (MS) / Key Account Manager (KAM) about package deals beforehand.
WHAT IS SPONSORED DISPLAY POSITION?
In general, there are four advertising space groups:
- Ad-free space within the app (i.e., within the Lazada app/website).
- Social inventory space.
- CRM inventory (Customer Relationship Management).
- Other.
Sponsored Media
Sponsored Media is the most integrated way to attract shoppers on the Facebook/Meta platform to your store.
Increase high-intent traffic to your Lazada store:
- Reach, engage, and drive high-intent shoppers from the Meta/Facebook app group.
- Increase traffic and sales based on shopper behavior and favorite themes, with personalized product information pages for your Lazada store.
Setup and manage integrations effortlessly:
Manage, optimize, view, and pay for the impact of e-commerce campaigns for your Lazada store through the familiar Seller Center.
Ensure precise audience targeting:
Automatically target high-intent buying audiences to drive quality traffic and sales volume.
Stay informed about Lazada's 2024 Campaign Calendar to leverage Lazada Sponsored Solutions.
Here are the important campaigns of Lazada in 2024:
- MEGA SALE
- DOUBLE DIGIT SALE (A++)
- MID MONTH & MONTH END SALE (A+)
- LAZMALL BRAND DAY (BAU)
Sellers on the platform need to keep track of the full Campaign calendar and define strategies and programs tailored to each Campaign. From there, they can choose the appropriate in-house Marketing solutions, and register for the correct package/campaign portal within the platform's specified timeframe.
In case of cancelling a purchased package, Sellers can refer to the cancellation policy as follows:
If businesses/merchants lack understanding of Lazada's Marketing solution packages, or do not have a professional e-commerce operations team to provide strategic guidance on the platform, they can contact UpBase for free consultation on comprehensive e-commerce operations services,
UpBase provides comprehensive e-commerce operations solutions, including services and technology to help businesses/brands develop and grow.
