[Event] [March 25, 2023] Connect Brand & KOC: The key to successful cooperation in TikTok Shop campaigns

The panorama of opportunities from TikTok Shop

According to statistics from the e-commerce data platform Metric, in November 2022 alone, sales on TikTok Shop reached VND 1,698 billion, with 13 million products sold and 32,000 sellers generating orders. This level of sales is enough to help TikTok Shop surpass Tiki (396 billion VND), just behind Lazada (2,603 billion VND) and Shopee (8,761 billion VND) on the ranking of e-commerce platforms with the largest monthly sales in Vietnam.

On average every day, TikTok Shop achieves a revenue of 56.6 billion VND and 434,000 products are sold, the average value of each product is 130,000 VND. The product segment priced between 100,000 - 200,000 VND brings the highest revenue for sellers on TikTok Shop, accounting for 39% with 647 billion VND in a month.Từ bức tranh tổng quan về TikTok Shop, có thể thấy, các Thương hiệu/ Doanh nghiệp đã tích cực chuyển đổi, xây dựng và phát triển trên TikTok Shop khi nhìn thấy nhưng cơ hội và tiềm năng từ kênh này.

Solve the problem of cooperation between Brand and KOC in Marketing campaigns in Vietnam

TikTok Shop is a fertile land for Brands and KOCs to exploit and bring profits. However, through a period of explosive growth, Brands are faced with the problem of how to continue to maintain their performance and move towards bigger goals when TikTok Shop is no longer in its infancy. , easily achieve success when participating! Pursuing the Shopertainment model, TikTok Shop continuously changes commission policies, policies,...

To solve the problems of effective and sustainable business cooperation on the TikTok platform, UpBase organized the event "Connect Brand & KOC - The key to successful cooperation in Marcom 2023 campaigns" to connect between Brands in Health & Beauty, Mother & Baby, Food and TikTok KOC. In addition to knowledge sharing activities, the Workshop will be a place where Brand representatives, speakers, and KOCs discuss case studies of actual campaigns deployed on TikTok, thereby offering problems and solutions to help Successful cooperation.

Speakers accompanying the event:

• Host Nguyễn Thị Ngọc Huyền – Content Creator Manager UpBase JSC – Creator/digital content manager in Fashion/Health & Beauty/Personal brand
• Mr. Đỗ Văn Giang – CEO UpBase Technology Joint Stock
• Ms. Đặng Thị Yến Nhi – UpBase MCN Management
• Ms. Phan Kiều Trang – KOC Mom & Baby industry – ID TikTok: phankieutrang 97.3K Follower
• Ms. Nguyễn Huyền Phương – KOC Health & Beauty industry – ID TikTok: sayhitothew 769,3K Follower Top 5 Beauty Icon – Fashup By TikTok 2022
• Ms. Đoàn Vân Anh – KOC Health & Beauty industry – ID TikTok: vanjika 672.7K Follower
• Mr. Lê Huy Hoàng – Alfasept brand representative
• Mr. Nguyễn Mai Hải Anh – Earth Choice brand representative

Main contents will be discussed at the event:

SESSION 1:

SOLUTIONS TO BREAK OUT STRAIGHT GROWTH FOR BRANDS ON TIKTOK SHOP – FOR BRANDS

1. What is the path for Brands/Businesses in times of economic recession? What are the options for Brands on TikTok Shop 2023?

Sharing from the Brand's perspective with working experience and strategic consulting for more than 200+ Brands on Shopee/ Lazada/ Tiki/ TikTok Shop platforms. Challenges for Brands on TikTok Shop in the current market context from analyzing TikTok Shop 2022 and TikTok Shop 2023. From there, identify growth opportunities for Brands on TikTok Shop in 2023.

2. Is it profitable for the H&B, M&B, and Food industries to sell on TikTok Shop?

From analysis, market positioning and real-life casestudy from UpBase. Let's discuss and answer the question that Brands and Sellers are always interested in when building a TikTok Shop: Is it profitable to sell H&B, M&B, and Food products on TikTok Shop?

DISCUSSING DIFFICULTIES AND SOLUTIONS WHEN COOPERATING WITH CREATOR? – FOR BRAND

1. What are the actual effects that KOC brings to businesses?

Sharing from experience when implementing thousands of Affiliate Marketing projects between Brands and product promotion partners, drawing conclusions about the real effectiveness KOC brings to Businesses and Brands.

2. What are the difficulties for businesses and KOCs in Vietnam in the current market context?

To effectively deploy campaigns in cooperation with KOC, the Brand, Agency and KOC themselves need to solve 3 main issues: from a technological foundation, choosing an appropriate KOC, and the professionalism of the KOC. KOC cooperates with brands to develop solutions and strategies with Booking KOC/KOL. From the identified problems, come up with the most suitable solution to help optimize resources/costs and maximize efficiency.

SESSION 2:

SHOULD KOC JOIN THE TIKTOK SHOP OR NOT? – FOR KOC

1. Why is there a rumor that TikTok Shop shopping cart is called Flop? Should KOC participate in TikTok Shop?

Grasp the main issues when KOC develops content for Brands, combined with information about working with TikTok MCN answers rumors about attaching a TikTok Shop shopping cart causing KOC videos to flop, dispelling questions about KOC Should I join TikTok Shop?

2. Should ads be pushed into Short videos and livestreams?

TikTok Ads has become an indispensable tool if a Business develops a Marketing strategy on TikTok Shop. So when cooperating with Brands, will pushing ads into KOC's short videos and livestreams have any impact on the channel?

IS THE COMMISSION TARGET OF 30 MILLION/MONTH DIFFICULT? – FOR KOC

1. Does the 30 million/month commission have to be for short videos?

To get the desired commission level, which areas can KOC develop?

2. Afraid of livestreaming...why can't KOC livestream bring in revenue yet? What is the solution? Casestudy Thupearreview, Trang Tran KOC. Wrong thinking when thinking that few followers cannot livestream?

KOC does not necessarily need to have a huge number of followers to get good livestream results. Businesses don't necessarily have to spend too much money to have good livestreams? Solutions from real case studies.

3. KOC personal income tax

Personal income tax is one of the most concerning issues when KOC receives income and commissions from TiktokShop. So what does KOC need to know and pay attention to?

SESSION 3:

REAL BATTLE SHOWCASE FROM BRANDS AND KOC

1. Casestudy of Business success on TikTok Shop (from a Brand perspective)

• Key solutions that lead to success
• Result
• How to cooperate with KOC?

2. Experience working with Brands/Brands in the H&B/M&B/Food industry (from a KOC perspective)

• Difficulties working with Brands? Solution/experience?
• What are the important things that KOC chooses Brands to review?
• What are the important things to know when working with Brands?
• Share casestudy of working with Brands from KOC

Connecting Brands and KOCs

In order for Brands and KOCs to be linked, and at the same time an opportunity to develop cooperation, UpBase invites Brands to participate in sponsoring the program "Connecting Brand and KOC products".

Content: Guest Brands/Participating in "Connect Brand & KOC 2023" will register to sponsor products that the Brand develops on TikTok Shop in 3 categories: Health - beauty, Mother and baby, Food . Sample products will be displayed at the bonding phase at the workshop. KOCs participating in the event to learn and choose PRODUCTS/BRANDS will receive experience and reviews at the product display counter.

Brand will send gifts to KOC according to the registration information sent from UpBase. KOC experiences and creates videos about products on KOC's channel.

Form of sponsorship: Donate products for KOC to experience and review. Sponsored products from Brands need to be present on TikTok Shop and have an affiliate policy.

What does Brand receive when sponsoring this connection program?

• Opportunity to expose products and reach Brand/KOC representatives in the industry
• Opportunity for KOC to choose to experience/create content about products on TikTok
• Opportunity to connect and cooperate long-term with KOCs who choose to create product content when the video has good results (successful cooperation experience).

What do KOCs get when experiencing and creating review videos?

• Opportunity to connect with Brand and experience quality products
• Opportunity to receive commissions from product affiliates when video content creation is effective
• Opportunity to connect and cooperate long-term with Brand when the cooperation experience process is successful

Event information

Event details: Connect Brand & KOC 2023 – The key to successful cooperation in Marcom campaigns.

• TTime: 8:30 a.m. - 3:00 p.m., Saturday, March 25, 2023
• Venue: Vplace - VG Building - 235 Nguyen Trai, Thanh Xuan, Hanoi
• Scale: 500 attendees (Offline + Online)

Connect Brand & KOC is pleased to welcome:

• Brand Manager/ Chief Of Marketing Officers
• Maketing Manager/ Digital Marketing Manager
• E-Commerce Executive/ Specialist/ Seller
• Healthy & Beauty KOC/ Mom & Baby KOC/ Food KOC

Register for tickets to the event TODAY (Here)!

Contact Info:

• Email: marketing@upbase.vn
• Hotline: 094 442 77 99 (Mr. Giang)

About UpBase MCN – UpBase Multi – Channel Network

UpBase Technology Joint Stock Company – UpBase is a leading Ecommerce Enablers in Vietnam and the region. Official partner of TikTok, Shopee & Lazada in Vietnam. UpBase's mission is to accompany businesses to develop sustainable businesses on e-commerce. UpBase provides a comprehensive solution set including Services and Software, developed based on real-world experience and large data sources to help businesses succeed on e-commerce.

UpBase MCN – UpBase TIKTOK MULTI-CHANNEL NETWORK is an affiliate between TikTok and Creator. UpBase MCN finds and cooperates with reputable, quality brands to create sales links on TikTok Shop according to the Affiliate model. Content Creators in the MCN network are supported, their rights and values protected with reward policies and optimized commissions.

The event "Connect Brand & KOC 2023: The key to success in Marcom campaigns" organized by UpBase.vn is definitely a great choice for you. This is an opportunity not to be missed to connect and exchange and share experiences from specialized and experienced Brands and KOCs.