Về UpBase

Về UpBase

UpBase Culture


Aspiration, passion, and ambition

Personal Development Direction: UpBase encourages each employee to set personal and professional development goals, and supports them in achieving their aspirations and ambitions.


Learn, strive, innovate, and persevere

Encourage a growth mindset: Create a work environment where every individual has the opportunity to learn and develop new skills through training courses, workshops, and knowledge-sharing sessions


Stay positive, be kind, dare to be different, and take action

Nurture a lively and enthusiastic work culture where employees are encouraged to embrace their differences and contribute fresh ideas.


Aspiration, passion, and ambition

Encourage open and transparent communication across all levels, from management to employees, ensuring that all information is shared clearly and transparently.

Sứ mệnh của UpBase

Đồng hành cùng các doanh nghiệp Việt Nam hùng cường, góp phần mang lại thu nhập, việc làm cho hàng triệu người Việt Nam, mang sản phẩm chất lượng và dịch vụ tốt nhất tới người tiêu dùng.

Core Values


Partnering with Vietnamese enterprises to empower them, contributing to generating income and employment for millions of Vietnamese people, and delevering the best quality products and services to consumers.




We embrace challenges with optimism, unwavering commitment to our objectives, and adaptability and creativity in implementation


UpBase promotes a culture of continuous learning, knowledge sharing, and improvement, empowering individuals and organizations to reach their full potential.




UpBase values transparency, meaning that all information is shared openly and honestly, supported by data and evidence, to create a trusted work environment.


Prioritize work-life balance, advocate for healthy living, and cultivate holistic growth.


Tầm nhìn

UpBase mong muốn trở thành công ty Công Nghệ trong lĩnh vực Thương Mại Điện Tử hàng đầu tại khu vực Đông Nam Á. Đồng hành với Doanh Nghiệp vừa và nhỏ kinh doanh thành công trên nền tảng số, mang đến cơ hội phát triển cả về vật chất và tinh thần cho cán bộ nhân viên & cổ đông

Trách nhiệm xã hội và cộng đồng


For employees

  • Nurturing a positive work environment: UpBase is committed to creating a trusting and happy work environment for employees, helping them develop both professionally and spiritually.
  • Encouraging learning and creativity: UpBase always fosters a culture of learning, effort, and creativity among its employees, ensuring continuous and sustainable development
  • Transparent and fair policies: We ensure that all policies and benefits are implemented fairly and transparently across all operations, without any fanfare or self-promotion.

UpBase Community Campaign

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UpBase Community Campaign

Gear up for the Community

UpBase members participated in the "Gear up for Community" event, donating 1,000 VND per kilometer run/walk and 1,000 VND per 3 kilometers cycled to the "Lanterns Soaring High" Mid-Autumn Festival fund for autistic children. The program ran from August 21 to September 17, 2023, and required each participant to achieve a minimum of 30 kilometers of running/walking or 90 kilometers of cycling per month. As a result, a total of 4,262 kilometers were run, raising 12,786,000 VND.
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UpBase Activities and Events