With a large number of brands and continuously launching new products, IShine recognizes the need for an experienced and knowledgeable workforce. Therefore, IShine has reached out and decided to collaborate with UpBase to enhance revenue growth on TikTok Shop.
About iShine Vietnam
IShine Vietnam is a comprehensive store featuring numerous products and brands from Taiwan and Vietnam. The store includes product categories related to health and beauty care, specifically focusing on dental care, hair care, and recently, eye care products.
UpBase supports the promotion of three highlighted products from IShine Vietnam on TikTok Shop:
- Anriea Teeth Whitening Patches (Taiwan)
- Ishine Perfumed Hair Treatment
- Viplus Eye Cleansing Solution
Current situation of iShine Vietnam on TikTok Shop
Advantages
The teeth whitening patches product, Anriea, already has a brand presence on other platforms. Additionally, KOL Hà Linh has previously reviewed this product, further enhancing the brand's credibility and attracting more purchases. With its own manufacturing facility, the brand is flexible in terms of inventory and design, facilitating product development. Overall, iShine's products have distinctive Unique Selling Propositions (USPs) for marketing and sales on the TikTok Shop channel.
Disadvantages
Despite having certain product advantages, iShine Vietnam lacks a structured product marketing team and a specific strategic development direction for the store. Furthermore, due to the vast array of products, selecting standout items for promotion becomes a challenging task.
On the other hands, the increasing number of products, with more in the pipeline, demands additional personnel to manage the expansion effectively.
UpBase's solutions for iShine Vietnam's TikTok Shop.
Through meticulous research and the effort to provide multiple solutions, UpBase has helped iShine Vietnam achieve stable revenue growth and a booming trend just three months after the launch of new products. UpBase's strategy for iShine Vietnam on TikTok Shop consists of three main solutions:
- Sustaining activities with existing products: Booking + Ads
- Selecting promotion-worthy products: Quality products with distinctive USPs
- Promoting new products
Regarding products, the UpBase team has identified three standout products from iShine Vietnam's store and determined the key selling points for each product to drive promotion.
With the Anriea teeth whitening patches, this product stands out for its natural ingredients that clean and whiten teeth without causing sensitivity. UpBase will leverage customer insights that focus on the fear of yellowing teeth, causing aesthetic concerns and reduced confidence.
As for the IShine perfumed hair treatment, its unique selling proposition lies in providing glossy, smooth, and long-lasting fragrance to cater to young individuals seeking a "savior" for dry, damaged hair.
The Viplus+ eye cleansing solution, enriched with B12, B5, and B6, serves to cleanse and moisturize the eyes. It is promoted with the key message of reducing inflammation and itching, addressing eye discomfort.
After product selection and identifying key selling points, the team implemented various solutions in different phases.
In the first month, UpBase and iShine focused on concentrated booking with reputable KOLs/KOCs with high-quality fan bases. The booking solution in the first month involved selecting KOCs with fan bases ranging from small to large, within a moderate budget. Various content booking types for running ads were regularly tested and evaluated to make suitable adjustments. Throughout the implementation, the team also monitored customer feedback to adjust content to align with the right focus, needs, and preferences.
The following two months marked the Booming phase, with the booking budget expanded significantly to cover the market explosively. During this period, the team filtered out effective content through the ongoing deployment and testing process from phase 1 evaluations. The selected content would then be promoted through ads to boost conversion rates. The advertising budget was also increased to accelerate results.Tăng trưởng bùng nổ sau chiến dịch
During the campaign deployment, iShine Vietnam consistently maintained steady growth in the first month and experienced even stronger growth from July to September. From October to December, iShine Vietnam entered a hot growth phase and officially reached 3.9 billion VND in January of the new year!
UpBase's promotional campaign on TikTok Shop brought about a doubling of GMV for iShine Vietnam within just 3 months, along with impressive achievements such as ranking among the top-selling products on TikTok Shop, achieving an approximate 6% ROAS, and attaining a 3% CTR.
Do you want to achieve remarkable results on TikTok Shop with UpBase? Contact us now at: https://upbase.vn/dich-vu-tiktok/
