Thank you for your interest in UpBase's article. In this article, UpBase presents a successful case study showcasing the effectiveness of a Key Opinion Customers (KOC) booking campaign - an off-site marketing strategy. Specifically, UpBase outlines what was done to help the storefront achieve a 5x return on investment (ROI). How was the storefront built? What was the strategy employed?
Ziaja Baniphar - Current situation to formulate an off-platform marketing strategy
Ziaja is a renowned pharmaceutical cosmetics brand from Poland. It is exclusively imported and distributed by Baniphar in Vietnam. Ziaja's products are trusted and used by women worldwide for their safety and gentle nature. They are recommended by the Vietnam Women's Union.
Link official store: Ziaja Baniphar Official Store
Advantages of Ziaja
- Ziaja has been imported into Vietnam for 10 years
- It is a product exclusively distributed in Vietnam
- The product is recommended by the Vietnam Women's Union
- High conversion rates and a stable base of loyal customers
Ziaja's objectives include
- Ziaja Baniphar has participated in e-commerce to increase brand awareness, reach consumers, and deliver genuine products to users
- Avoiding and helping users distinguish between genuine and counterfeit products
- Ziaja Baniphar collaborates with UpBase with the aim of significantly growing revenue and positioning its products at the top of the market
Ziaja's current situation before cooperating with UpBase
- Customers are often confused with the portable "intima" line
- Traffic ~ 4k
- GMV < 100M
UpBase's solution for Ziaja Baniphar
Revenue = Conversion rate x Traffic x Average value + Repeat customers
Understanding this issue as well as knowing the current state of the storefront during the initial setup, UpBase focused on increasing traffic and order value, deciding to implement off-site marketing. Specifically, the following actions were taken:
- Expanding ad campaigns
- Booking KOC combined with livestreaming on Shopee and TikTok platforms
- Media outreach and community deals
View more: Casestudy Selling Nutritional Supplements on E-commerce Platforms
The process of implementing off-platform marketing
Conduct product research -> Analyze target customers -> Select Booking products -> Analyze target KOCs -> Choose review channels -> Collaborate with KOCs on content creation and monitor results.
Results after 28 days of implementation
- Revenue doubled
- Followers: 2,2k -> 3,1k
- Marketing budget: 15% during the setup phase
Especially on the day of intensifying off-site marketing - KOC booking
- AOV ~ 210k
- Website traffic increased x10
- CTR 7%
- Revenue increased x8
Conclusion
Thank you for your interest in UpBase's article. We hope we have provided you with the useful information you need. Wish you every success!
