In the vibrant and competitive world of beauty, speed, precision, and experience aren’t luxuries — they’re expectations.

When VERITES, a fast-growing Vietnamese cosmetics brand, began expanding aggressively across Shopee, Lazada, and TikTok Shop, they knew one thing for sure: their operations needed to scale as beautifully as their brand.

But instead, the opposite was happening.

Brand Overview: A Rising Star in Omnichannel Beauty

Founded with a mission to bring dermatologically inspired skincare to young, confident women in Vietnam, VERITES quickly became a fan favorite. Their product line — from best-selling serums to everyday hand creams — was built for modern consumers seeking both aesthetic and science-backed beauty.

With growing traction online and a strong following on social media, the brand embraced an omnichannel model, selling across:

• Shopee, for its massive traffic and deal-seeking audience
• Lazada, for deeper brand storytelling and loyalty
• TikTok Shop, where entertainment meets instant conversion

Sales were rising — but the back-end couldn’t keep up.

Chapter 1: When Fulfillment Became the Bottleneck

Behind the glowing reviews and vibrant livestreams, VERITES faced mounting fulfillment issues that threatened their reputation and growth:

• Delayed Order Processing: Frequent breaches of platform Service Level Agreements (SLAs) resulted in penalties, decreased visibility, and reduced customer satisfaction.
• Inconsistent Packaging Quality: Varied packaging standards across platforms led to confusion, dissatisfaction, and increased complaints from customers.
• High Return Rates: Delays, incorrect items, and damaged products significantly elevated return rates, cutting into margins and straining resources.
• Internal Team Burnout: The rapid increase in orders placed immense pressure on the lean internal team, negatively impacting morale and productivity.
• Limited Data Insights: Insufficient visibility into fulfillment data hindered accurate forecasting, inventory management, and strategic planning.

“We were spending more time chasing orders than building the brand.”— VERITES Operations Manager

Fulfillment had turned into a hidden drain, slowing down business momentum.

A New Era Begins with UpBase

VERITES took decisive action, partnering with UpBase—a leading eCommerce enablement expert known for transforming operations with precision, efficiency, and innovation.

From day one, UpBase delivered tangible impact:

• Integrated Fulfillment System: Seamlessly connected to Shopee, Lazada, and TikTok Shop APIs, eliminating manual processing and drastically reducing errors.
• Tailored Warehouse Solutions: Implemented advanced inventory management strategies specific to cosmetic products, reducing picking and packing time by 40%.
• Smart Order Routing: Leveraged automation to intelligently route orders, enabling same-day fulfillment and significantly cutting average fulfillment times.
• Real-Time Operational Visibility: Introduced detailed analytics dashboards tracking SLA compliance, order accuracy, packaging standards, and inventory levels, empowering VERITES with actionable insights.

The Transformation in Numbers

Within weeks of partnering with UpBase, VERITES experienced remarkable, measurable results that underscored the strategic value of their new operational partner:

Processing Power

• Order Fulfillment Capacity: Increased to reliably process over 2,000 orders per day without additional staffing.
• SLA Compliance: Achieved a flawless 100% fulfillment SLA compliance rate, completely eliminating costly penalties.
• Rapid Order Turnaround: Reduced average order processing time dramatically—from an entire business day down to just 2 hours from order receipt to courier handover.

Warehouse & Inventory Excellence

• Inventory Accuracy: Improved inventory accuracy to an impressive 99.9%, virtually eliminating incorrect shipments.
• Packaging Compliance: Attained 100% adherence to specific packaging guidelines set by Shopee, Lazada, and TikTok Shop, significantly reducing customer complaints.
• Reduced Returns: Successfully decreased return rates by 70%, directly linked to improved packaging quality, accuracy, and delivery speed.

Unlocking Strategic Focus

By entrusting fulfillment to UpBase, VERITES reclaimed strategic bandwidth to:

• Deepen brand equity and customer loyalty.
• Innovate and expand their skincare range.
• Engage customers through compelling content rather than managing customer service crises.

Ultimately, UpBase’s intelligent, data-driven fulfillment solutions helped VERITES reduce manpower costs by 60%, providing speed, precision, and professionalism that set the brand apart.

Unlocking Strategic Focus

By outsourcing fulfillment to UpBase, VERITES unlocked more than operational gains. They gained back focus — on what truly matters:

• Growing brand equity
• Innovating product lines
• Connecting with customers via content, not customer complaints
• Scaling faster, with clarity and confidence

UpBase’s data-driven systems and fulfillment expertise helped reduce manpower costs by 60%, while giving VERITES a new edge in speed, precision, and professionalism.

Fulfillment as a Strategic Advantage

For ambitious brands like VERITES, fulfillment isn't merely logistics—it's a critical touchpoint shaping customer trust and loyalty. UpBase transformed fulfillment into a strategic advantage, enabling VERITES to deliver consistent, delightful brand experiences.

Ready to scale beautifully, without operational headaches?