As usual, Tet programs are one of the biggest shopping demand-driving periods of the year. Brands/Businesses/Sellers operating on Shopee need to understand Shopee's special Tet 2024 programs, what offers they entail, what messages they convey, for which industries, which brands? This understanding can be integrated into Business campaigns to boost end-of-year sales figures.
Let's find out with UpBase Blog in this article!
The growth rate of the Shopee platform in 2023
Shopee continues to maintain a stable growth rate in 2023 and is poised for further growth in 2024 with:
- 1 million daily active users
- 10+ million GMV per month in Q1 2023
- 17% growth in Shopee Mall GMV
The growth of Shopee Mall is the key to the long-term development of the entire platform:
What will stores receive from Shopee's Tet campaigns?
Certainly, participating in Shopee's industry-specific programs and campaign initiatives will help Stores:
- Boost Sales through Out-of-Home (OOH) Activities, PR, and Social Media
- Increase reach and growth efficiency by up to 4x through TV shows and TV segments.
- Direct interactive activities drive diverse shopping with various offers and vouchers from Shopee Live.
There are 3 exclusive discount programs for customers with highlighted activities to help brands boost traffic and revenue.
- Expand the target customer base through the CRM Voucher package.
- Drive GMV for the Brand on Spike Day through the Brand Mega Offer.
- Campaign exclusively for Shopee Mall with vouchers and exclusive offers every Monday through Mall Upsize Day.
CRM Voucher Package
This is a solution to help the brand reach a diverse target audience on Shopee. The CRM package brings specific benefits to the brand as follows:
- Exclusive offers and effective communication allow the Brand to
Send offers (vouchers) directly to the target customers' voucher wallets.
Send discount notification messages in the "Promotions" section of the Shopee app.
Propose a discount program tailored to the shopping behavior of target customers.
- Identify and reach the target customer group.
Expand reach to potential customer files on Shopee with similar interests/shopping behaviors/favorite industries by utilizing advanced filters.
- Detailed report on customer effectiveness/behavior
Detailed reports help brands optimize their campaigns within the allocated budget.
Monday Mall Upsize Package - Authentic Monday
Monday Mall Upsize is a campaign exclusively for brands within Shopee Mall every Monday. Monday Mall Upsize 2023 saw the participation of over 4500 brands each month, contributing to the overall platform's effectiveness: GMV and ADO growth compared to regular days (ADO & ADG reached 1.11x & 1.16x compared to Mall). On average, campaigns achieved effectiveness with Mall GMV contributing 21% to the platform on that day, and average ADG growth increased by 1.2 times. Especially with Monday Mall Upsize, brands will have additional display positions such as: Mall Upsize Microsite, home banner, skinny banners, flash sale,...
This campaign requires both indirect and direct investment from brands within the Mall to increase visibility. Additionally, the Monday Mall Upsize package will ensure a profitable investment level from brand groups.
The Monday Mall Upsize program offers many attractive benefits from brands, attracting a more diverse range of customers: Shopee Mall vouchers, free gifts, prominent brands at -50%, x3 Mall benefits, luxury brands with free shipping,... with many appealing banners. This helps brands increase visibility with customers, as the discount programs are built on value-added benefits rather than product price reductions.
Brand Mega Offer (BMO) Package
Brand Mega Offer is a campaign exclusively for brands within Shopee Mall on Spike Day with the aim of:
Enhancing brand awareness for the Brand and Shopee Mall
Increase visibility for strategic Brand placements on the Shopee Mall page and Shopee platform
Drive GMV for the Brand during prime hours on Spike Day, especially during the 0h-2h, 9h-12h, 21h-24h time slots.
Encourage Brands to co-invest with Shopee in marketing communication campaigns.
The highlight of BMO is that the program has seen over 500 brands participating each month, offering customers attractive benefits from prominent brands (shop vouchers, buy one get one free, etc.), while also increasing investment in marketing activities, CPAS, and social media posts.
Additionally, brands are provided with exclusive vouchers from the program and are supported with additional display positions on the Shopee page on Spike Day and Pre-hype such as: Flash sale, Mall BMO Microsite, Cluster Microsite, Banner, Pop-up,... Particularly, on Spike Day, BMO GMV contributes around 50% to the total GMV of Shopee Mall. On average, BMO GMV accounts for about 50-60% of the brand's total daily GMV, with a monthly growth rate of 1.2x - 1.5x.
Save the schedule of the Tet 2024 campaigns to boost store programs
Brands need to grasp the schedule of the Tet 2024 campaigns, balancing with their marketing budget and Tet revenue goals to choose participation in Shopee's 2024 Tet campaigns such as:
- The campaign packages: Diamond, Platinum, Gold, Silver, Bronze, Spike, MiniSpike.
- Exclusive offer: 10% discount if the Brand confirms purchase of the latest package by November 20th.
- The Flash Sale packages: Flash Sale 50, Flash Sale 30, Flash Sale 15
Wishing all businesses and brands great success in the 2024 Tet season!
