UpBase Privacy Policy

At UpBase, we deeply respect your right to privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and safeguard your personal data and information when you use our products and services.

By accessing or using any of our products, services, websites, or applications (collectively referred to as “Services”), you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. We may update this Policy from time to time, and the latest version will always be made available on our platform. Continued use of the Services after any updates constitutes your acceptance of the revised Policy.

1. Information We Collect

We may collect information directly from you, automatically through your use of our Services, or via third-party integrations. This includes but is not limited to the following:

a. Personal Information

  • Full name, date of birth, residential address
  • Email address, mobile number, landline number
  • National ID or tax identification (if required by law or contract)

b. Business Information

Company name, business registration number, store name

Business address and contact representatives

c. Technical Information

IP address, device identifiers, browser type and version

Access time, pages viewed, referring URLs, interaction logs

Cookies and usage tracking technologies

d. Usage Data

Service usage logs, support requests, form submissions

Transaction history, campaign engagement, message content (if applicable)

In cases where you use third-party tools integrated into our Services (e.g., logistics, payment gateways, finance tools), data collected or generated may be governed by the third party’s respective privacy policies. However, UpBase remains committed to facilitating secure and responsible data handling through proper integrations.

2. How We Use Your Information

We use the collected data for various legitimate business purposes, including but not limited to:

  • To provide and manage the functionality of our Services
  • To authenticate users and prevent unauthorized access
  • To respond to inquiries, resolve disputes, and provide technical support
  • To personalize your experience and suggest relevant features or services
  • To send service updates, offers, newsletters, or promotional materials (subject to opt-in preferences)
  • To improve and optimize our platform, operations, and customer satisfaction
  • To comply with legal, tax, and regulatory obligations

3. Data Retention and Storage

a. Storage Location

Your data is securely stored on cloud infrastructure provided by our trusted third-party data center partners, who comply with global standards for information security and data privacy.

b. Retention Period

  • Personal data will be retained for the duration necessary to fulfill the purpose for which it was collected, or as required by applicable laws (e.g., accounting, taxation, compliance).
  • Service-related data will be retained for up to six (6) months after termination of your subscription or service agreement with UpBase, unless otherwise specified in a contract.
  • Data related to third-party integrations will be retained according to the respective provider’s retention policies.

4. How We Protect Your Data

UpBase applies industry-standard security measures to protect personal information and user data. These include:

  • Physical, administrative, and technical safeguards
  • Firewalls, data encryption, and secure socket layer (SSL) protocols
  • Access controls with strict user permissions
  • Continuous monitoring, data backup, and recovery planning
  • Employee training and confidentiality agreements

Only authorized personnel with a legitimate business need will be granted access to personal data.

Note: While we strive to protect all data, we cannot guarantee the security of information shared with or accessed by third-party services not operated by UpBase.

5. User Responsibilities for Data Protection

As a User of UpBase, you are responsible for maintaining the confidentiality and security of your account and related access credentials. You must:

  • Keep your login credentials safe and secure
  • Notify UpBase immediately in case of unauthorized access or suspected breaches
  • Regularly update passwords and avoid sharing access with unauthorized individuals
  • Ensure that any device used to access UpBase Services is protected from malware or physical intrusion
  • Maintain full responsibility for content, emails, or messages sent via your account

UpBase shall not be held liable for any data breach or loss resulting from negligence, mismanagement, or unauthorized activity caused by the User or through external third-party applications accessed voluntarily by the User.

6. Access and Control of Personal Data

You have the right to:

  • Access and review your personal information at any time
  • Update or correct inaccurate or outdated information
  • Request deletion or restriction of data (subject to legal and operational obligations)

These actions can be performed via your UpBase account dashboard or by contacting our support team.

7. Cookies and Tracking Technologies

UpBase uses cookies and similar technologies to enhance user experience and improve service performance.

What Cookies Do:

  • Recognize your device for easier login
  • Save your preferences and language settings
  • Track user activity for analytics and service optimization

You may configure your browser to refuse cookies. However, please note that disabling cookies may affect the availability or functionality of certain features within our platform.

Complaints and Contact

If you have any questions, concerns, or complaints regarding your data privacy or this Policy, please reach out to us via the following channels:

  • Email: support@upbase.vn
  • Phone: (+84) 868 747 247
  • Head Office: 3rd Floor, Diamond Flower Tower, 48 Le Van Luong Street, Nhan Chinh Ward, Thanh Xuan District, Hanoi, Vietnam
  • Ho Chi Minh Office: 98 Nguyen Cong Tru Street, Nguyen Thai Binh Ward, District 1, Ho Chi Minh City
  • HCMC Warehouse: Lot 05, National Highway 22, Tan Phu Trung Industrial Zone, Cu Chi District, Ho Chi Minh City, Vietnam

We are committed to resolving any issues promptly, fairly, and in accordance with applicable laws. In complex cases, we may request a direct meeting to ensure mutual understanding and resolution.