Since December 28, 2023, Shopee has aggressively handled violations of goods to ensure transparent trading activities on this e-commerce platform.
Recently, sellers were extremely upset when Shopee deducted billions of dong for the very general reason of committing fraud but did not clearly state where the fraud was, which order?...
What does Shopee say about this issue?
Shopee representative said that after checking and verifying the validity of orders according to regulations, the floor has taken measures to handle violating accounts, including deduction from the shop's account balance on Shopee's amount corresponds to the incentive value that Shopee has sponsored for applications related to fraud in the past according to current policies.
"Abusing Shopee's incentives is considered an extremely serious violation as stipulated in policies for sellers. Recently, taking advantage of the exchange's policies, many shops have intentionally abused Using discount codes in promotions and illegally profiting. The two main forms of fraud are intentionally creating virtual orders to appropriate discount codes on Livestream sessions and editing product categories to get vouchers in violation of regulations." – Shopee emphasized.
The maximum amount of fraud is up to 10 million VND/fraudulent order (value added tax included). A Shopee representative said that they have checked the validity of orders and handled profiteering by accumulating this fee according to the number of fraudulent orders detected and deducting it from the customer's account balance. Shop on Shopee.
"We have announced this policy to sellers through Shopee's official communication channels (in-app announcement, Shopee Uni page...) from December 26, 2023.
"Sophisticated" fraud tricks
At a time when e-commerce platforms are competing fiercely to gain "market share", TikTok Shop, in particular, has emerged with the Livestream trend, causing Shopee to lose a large number of customers. Therefore, Shopee launched a series of gift vouchers for buyers on Livestream to attract customers.
Voucher fraud in Livestream
Unscrupulous sellers have taken advantage of the opportunity to steal Shopee voucher money. Sellers used virtual accounts to watch Livestream, save and use Shopee vouchers to buy their products at cheap prices, both increasing purchases and sales, and taking money from Shopee.
This trick has caused Shopee to lose a lot of money. The root cause of the problem is that Vietnam's management of sim numbers is too lax. Bad guys can use spam phone numbers to create fake accounts extremely easily. Because of these virtual accounts, big brands fail when wanting to participate in the Vietnamese market.
A person with hundreds of accounts is extremely difficult to manage. That is also the reason why Facebook and Youtube platforms rarely enable monetization for Vietnamese id accounts.
Fix the product industry to receive subsidies
To enjoy Shopee's price subsidy program for customer industries, sellers are willing to circumvent the law or use the entire industry to profit. By printing instant noodles on clothes, the fashion shop owner fooled the Shopee AI and earned a price subsidy slot from the food industry.
Shopee said that it will continue to strictly punish cases of fraudulent violations as above. In cases where sellers complained, Shopee said it had verified and sent feedback on evidence of violations to them. "However, due to security regulations, the exchange only provides this information to the violating shop owner, it cannot be shared widely. The floor still opens the support portal via email and hotline for sellers to report problems. Processing time lasts 7-20 working days" - said Shopee representative.
