Building a successful brand on Amazon requires a detailed plan and continuous adjustments based on market feedback. In this article, UpBase will guide you through the roadmap and tools to help you build your brand on Amazon.
Why should businesses build a brand on Amazon?
According to Amazon Global Selling, the sales growth rate of branded sellers is 1.5 times higher than that of general sellers on Amazon. Why is there such a difference?
Building a brand on Amazon is crucial for businesses as it offers many benefits and creates a competitive advantage.
Increase customer accessibility
Amazon is one of the largest shopping websites in the world, with millions of daily users. By building a brand on Amazon, businesses can quickly reach a large number of potential customers.
Create trust and credibility
A strong brand presence on Amazon helps establish trust and credibility with customers. Similar to platforms like Shopee, Lazada, TikTok Shop, and others, customers tend to trust brands that have been verified and have positive reviews from other buyers on Amazon.
Increase sale revenue
A strong brand often correlates with higher sales. When customers trust your brand, they are more likely to choose your products over those of your competitors.
Advertising and marketing
Amazon offers powerful advertising and marketing tools to help businesses attract customers. By building a brand on Amazon, you can utilize these tools to promote products and enhance brand awareness.
Control your brand image
By having a presence on Amazon, businesses can control their brand image on one of the largest retail platforms. This helps prevent competitors or third parties from exploiting your brand.
International expansion development
Amazon is present in many countries around the world, making it easier for businesses to expand their market reach and increase international business opportunities. Building a brand on Amazon is an effective way to tap into new markets. Building a brand is not only an opportunity to increase sales but also a crucial strategy for establishing credibility and trust with customers.
Roadmap to building a brand on Amazon
Building a successful brand on Amazon requires a detailed plan and continuous adjustments based on market feedback. Registering a brand is just the first step in the journey of building a brand on Amazon. This journey includes five main activities:
Build brand strategy
In this core activity, sellers need to outline a user profile, research and analyze competitive products, plan product development that aligns with brand direction, and establish appropriate pricing strategies.
Utilize the Brand Dashboard and Brand Analytics tools to read comprehensive reports on products and customers, helping us understand the customer's search and purchase process. This, in turn, assists sellers in refining their sales strategy chain.
Building brand image
Besides having a brand strategy, sellers need to translate that strategy into a brand image.
For the second core activity, sellers need to convey brand attributes and display the brand image to establish the brand's positioning.
Key tools supporting this activity are A+ Content and Brand Stores. These tools help products and brands stand out, clearly demonstrating brand characteristics and competitive advantages.
Brand growth
Brand growth is a core activity that cannot be overlooked. Sellers need to drive sales conversions, optimize business operations, attract traffic both within and outside the Amazon platform, and improve product rankings.
The tools that support this activity include Brand Analytics, the Vine program, and various product and brand promotion programs. By participating in the Vine program, sellers can provide their products to Amazon's network of experienced reviewers for them to experience, review, and post about the products. This helps stores gain more reviews and grow during the initial stages.
Brand users
Once sellers have established their brand strategy, image, and growth, they need to explore ways to increase conversion rates, attract returning customers, boost consumer engagement, promote word-of-mouth marketing, and maintain brand credibility.
The tools supporting this activity are Brand Analytics and Customer Engagement Management.
Brand protection
In addition to brand building and development activities, sellers cannot overlook the core activity of brand protection.
Sellers must constantly monitor whether their brand and trademarks are being used by others, how to report violations, how to deal with counterfeit goods, and how to maintain consistent brand image and product information across the entire site.
Key tools supporting this activity are Automated Protection and the Report Violation feature.
See more: Cross-border e-commerce will become the 5th largest export industry in Vietnam
Conclusion
In summary, the roadmap for building a brand on Amazon includes five main activities:
- Build brand strategy
- Building brand image
- Brand growth
- Brand users
- Brand protection
Keep in mind that maintaining and growing a brand on Amazon is an ongoing process, and you need to continuously adjust your strategy to meet market and customer demands.
The above information on building a brand on Amazon is what UpBase wants to share with you. We hope this article has provided valuable insights to help you successfully build your brand on Amazon!
