After one year since its launch, Meta's social network Threads has officially reached 175 million active users per month—information shared by CEO Mark Zuckerberg on his personal Threads account. With its strong growth and the participation of a large number of users with diverse content, Threads is predicted to be a promising social media channel for brands and businesses to reach users and promote products.
The Strong Growth of Threads in Just One Year
Threads, Meta's new social media app, has reached an impressive milestone of 175 million active users per month just one year after its launch. This is an encouraging achievement, demonstrating Threads' tremendous potential as an effective channel for businesses to reach and promote their products, especially for e-commerce platforms.
Here are some key points about this information:
- Number of Users: 175 million active users per month.
- Time Since Launch: 1 year.uả.
- Platform: Meta (the parent company of Facebook and Instagram).
- Potential for E-Commerce: Massive user base, high engagement, diverse content formats, reasonable cost, and effective analytics capabilities.
The initial success of Threads can be attributed to several factors, including:
- Integration with Instagram: Threads is seamlessly integrated with Instagram, the most popular social media platform today, attracting a large number of potential users.
- Simple Interface: Threads features a straightforward, easy-to-use interface that makes it easy for users to join and interact.
- Message-Focused Features: Threads focuses on messaging, a communication method favored by many, especially younger users.
- Continuous Updates: Threads is continuously updated with new features, helping to retain current users and attract new ones.
Content Distribution Rule with "Decentralized" Algorithm
Threads uses a "decentralized" algorithm for content distribution, which differs from traditional social media platforms like Facebook or Instagram. This is considered an excellent way to maximize the reach of user content.
Key Points
- Random Content Sharing: When you post on Threads, your content is distributed randomly to various users, not just your followers.
- User Behavior-Based Algorithm: Threads' algorithm analyzes user behavior, including the time they spend on posts, to continue distributing content to users with similar interests.
- Objective: Increase Engagement and Discover Content: The goal of Threads' algorithm is to enhance user engagement and help them discover new content they might be interested in.
Factors Influencing Content Distribution on Threads
With its simple and minimalist interface focused on content, investing in and creating high-quality content will be a key factor in driving distribution:
- Post Content: The quality, attractiveness, and relevance of the post content will affect the amount of time users spend on the post, which in turn impacts content distribution.
- Engagement: Likes, comments, and shares serve as signals indicating user interest in the content, helping it to be distributed more widely.
- Network Connections: The level of interaction between you and other users can also affect content distribution.
How to Optimize Content Distribution on Threads
- Create High-Quality Content: Content that is engaging, valuable, and relevant to your target audience is more likely to attract users and be distributed more widely.
- Encourage Engagement: Encourage users to interact with your content by asking questions, organizing contests, or offering promotional content.
- Expand Your Network: Connect with other users in your industry or those with similar interests.
- Use Relevant Hashtags: Hashtags help users find your content more easily.
- Analyze Performance: Monitor the effectiveness of your posts and adjust your strategy accordingly.
Note: The Threads algorithm is continuously updated and changing, so it is important to stay informed about the latest trends and adjust your strategy as needed.
Potential of Using Threads to Promote Products and Drive Traffic to E-Commerce Platforms
Threads is seen as having tremendous potential for promoting products and driving traffic to channels, thanks to the following advantages:
Wide Reach:
- Threads has a massive user base, particularly among young people—an attractive target audience for many e-commerce sectors.
- Its easy sharing features allow content to quickly reach a broad audience, especially when combined with relevant hashtags.
- Threads integrates with other social media platforms like Instagram and Facebook, helping to expand reach.
High Engagement:
- Threads encourages real-time interaction through features like comments and replies, which helps attract attention and generate discussions about products.
- Conversations on Threads are open and natural, aiding in building closer relationships with customers.
- Users can create content related to products, thereby driving purchase activity.
Diverse Content Formats:
- Threads supports various content formats such as text, images, videos, and GIFs, which helps capture users' attention and communicate messages effectively.
- Creative content formats like short videos and live-streamed sales can attract large audiences and drive conversions.
- Sellers can combine multiple content formats to create engaging and compelling advertising campaigns.
Reasonable Advertising Costs:
- Threads is currently free to use, helping businesses save on advertising costs compared to traditional channels.
- Paid advertising options on Threads (if available) are expected to be reasonably priced, fitting within the budgets of many businesses.
- High advertising effectiveness on Threads can help businesses recoup their investment quickly.
In Summary
With its enormous potential, Threads is expected to become an effective channel for reaching and promoting products for businesses, especially e-commerce platforms. To fully leverage this potential, e-commerce businesses need to develop appropriate strategies, incorporate a variety of content formats, and monitor performance to optimize advertising effectiveness on Threads.
