Lazada Sponsored Marketing Solutions

For Businesses/Brands operating on Lazada, the platform's Marketing Solutions are crucial for driving internal traffic, which in turn increases product and store revenue during major and minor campaign days. Join UpBase blog to explore Lazada Sponsored Solutions 2024!

What are Lazada Sponsored Solutions?

Lazada Sponsored Solutions is the SMART marketing choice for brands and sellers to boost traffic and sales with tailored solutions, insights, and resources.

Lazada Sponsored Solutions includes:

1. Traffic & Sales: The Key Benefits Lazada Sponsored Solutions Bring to Brands and Sellers.
2. Solutions: All 'On-Platform' & 'Off-Platform' solutions are available in Lazada Seller Center's Sponsored Solutions.
3. Insights: A comprehensive dashboard with data insights to help sellers and agencies optimize campaign results.
4. Resources: An education and content hub to help sellers and agencies understand how to use Lazada Sponsored Solutions.

What does Lazada Sponsored Solutions' SMART include?

SMART is the technological advantage of Lazada Sponsored Solutions, powered by Alibaba's robust technology infrastructure. It aims to promote campaign efficiency, effectiveness, and convenience.

Why choose Lazada Sponsored Solutions?

What results can sellers expect when using Lazada Sponsored Solutions?

Lazada leverages the SMART acronym to introduce this:

"Brand Owners are always on the hunt to streamline the number of campaigns and optimize our budget. The automation capabilities available on Lazada Sponsored Solutions have not only allowed us to achieve this but have also enabled us to experiment a lot more with our engagement strategies,” said Suchaya C., Campaign Performance Manager, Philips Home Appliances Thailand.

If you are a Brand and Seller looking to incorporate SMART solutions into your eCommerce strategy, you can access Lazada Sponsored Solutions directly through Lazada Seller Center. Businesses can also choose to learn more through their Lazada Key Account Manager, media agencies, or your dedicated eCommerce support partner.

Lazada Sponsored Solutions

Lazada Sponsord Discovery

Sponsored Discovery aims to direct traffic to your advertised products by attracting high-intent shoppers within the Lazada app.

This solution enables Sellers to combine advertised products with the most suitable shoppers through algorithms supported by Lazada's AI, namely the Search & Product Recommendation tool.

Sponsored Discovery ads appear in the following locations:

• Search Results Page, among the top results whenever shoppers enter relevant keywords.
• Homepage (HP) tab 'For You', 'Recommendations', Product Detail Page (PDP), tab 'For Review' and 'My Reviews', targeting high-intent shoppers browsing related products and considering purchases within your product category.

Place the advertised products in the most visible position on the search results page - The First Search Slot (FSS).

Unique advantages of the First Search Slot (FSS)

• First Display Ability: Doubles traffic compared to other sponsored search positions.
• Leading in performance: Sellers have seen a six-fold increase in sales * and an average ROI of 9.

You can increase your chances of placing your advertised products in the First Search Slot.

Lazada Sponsored Affiliate

Sponsored Affiliate helps you drive sales with guaranteed ROI by leveraging Lazada's extensive network of affiliate partners, reaching millions of potential shoppers.

With Sponsored Affiliate, you can attract shoppers outside the platform:

• Broad Affiliate & KOL Network: Leverage Lazada's extensive network with over 77,000 participating affiliate media partners and more than 68,000 direct KOL partners.
• Guaranteed ROI up to 5 - 25X: Pay commissions only for successful conversions at a cost per sale.
• Intelligent Fraud Detection: Pay only for genuine conversions with our built-in smart fraud detection technology and rigorous branch filtering.

Lazada Sponsored Display

Sponsored Display helps you maximize brand awareness through premium Lazada app placements and drive interaction with Lazada destination pages - store, product detail pages (PDP), or campaign pages.

With Sponsored Display, you can:
• Achieve Impressions: Secure premium Lazada app placements in high-traffic positions.
• Enhance Store & Promotion Awareness: Attract high-intent users as soon as they open the Lazada App.
• Customize Content & Messaging: Provide the most relevant brand/product communication to the audience.

Pricing models for Sponsored Display include:

A. CPD (Cost Per Day)

Objective: For batch-targeted campaigns to maximize impressions and voice share.

How it works:

• Place a spot for the entire day or specific time frames, reaching all Lazada users accessing the homepage.
• Additional display capabilities in various accompanying positions including LazMall homepage banners and CRM such as Push Notifications and Social Media Posts.

B. CPM (Cost Per Mille)

Objective: For highly targeted campaigns with smaller budgets or longer campaign durations.

How it works:

• Pre-set with 1,000 impression price, with automatic pause feature upon reaching the target impressions.
• Target specific user segments, such as age groups, gender, interests, and browsing history.

There is a minimum booking budget that will display in the 'booking budget' box after you enter your budget. It varies by country. CPM rate cards may also change over time. We encourage you to inquire in advance with Local Marketing Solution Partners (MS) / Key Account Management (KAM) about package offerings beforehand.

WHAT IS A SPONSORED DISPLAY POSITION?

In general, there are four groups of advertising spaces:

1. Advertising blank spaces within the app (i.e., within the Lazada App/Website)
2. Social inventory
3. CRM Inventory (Customer Relationship Management)
4. Others

Sponsored Media

Sponsored Media is the most integrated way to attract shoppers on Facebook/Meta to your store.

Increase high-intent traffic to your Lazada store:

• Reach, engage, and drive high-intent shoppers from the Meta/Facebook app ecosystem.
• Increase traffic and sales based on shopping behavior and preferred interests, with personalized product information pages for your Lazada store.

Set up and manage integration effortlessly:

Manage, optimize, view, and pay for the impact of your e-commerce campaigns for your Lazada store through the familiar Seller Center.

Ensure precise audience targeting:

Automatically target high-intent purchasing audiences to drive quality traffic and sales volume.

To leverage Lazada Sponsored Solutions, it's essential to be aware of Lazada's campaign schedule for 2024

The important campaigns of Lazada in 2024 include:

• MEGA SALE
• DOUBLE DIGIT SALE (A++)
• MID MONTH & MONTH END SALE (A+)
• LAZMALL BRAND DAY (BAU)

As a seller on the platform, it's crucial to track the complete campaign calendar and define strategies tailored to each campaign. This involves selecting appropriate in-house marketing solutions, registering for packages or campaign portals within the specified time frames set by the platform.

In the event of canceling a purchased package, the Seller can refer to the cancellation policy as follows:

If businesses or sellers do not fully understand Lazada's marketing solution packages or lack a professional e-commerce operations team to provide strategic direction on the platform, they can seek assistance. Alternatively, if businesses have an in-house operations team but lack experience, updated solutions, or expertise in e-commerce operations, they can contact UpBase for free consultation on comprehensive e-commerce operations services.

UpBase provides comprehensive e-commerce operations solutions, including services and technologies to help businesses/brands develop and grow.