TikTok opportunities and the eCommerce landscape
According to statistics from the e-commerce data platform Metric, the total revenue of 4 e-commerce platforms (Shopee, Lazada, Tiki, Sendo) in the first 6 months of 2023 increased by 22.5% compared to the same period in 2022 (this time last year, Tiktok shop was not active yet). dynamic). If Tiktok Shop revenue is included, this number is up to 46% - an impressive growth rate, especially in a period when the global economy is still full of fluctuations.
The biggest surprise in the second quarter compared to the first quarter of 2023 is the order of Tiktok Shop. Only after the second quarter of 2023, the revenue ranking of e-commerce platforms has changed with the spectacular run of Tiktok Shop with revenue of more than 16,000 billion VND.
In the fourth quarter of 2022, when Tiktok Shop was only launched 4 months ago, it had revenue equal to 80% of Lazada's revenue. By the first quarter of 2023, it was only 3.5% less than Lazada in revenue, and after the second quarter of 2023, Tiktok Shop officially surpassed Lazada. Through Lazada, it has become the second largest e-commerce platform in Vietnam after Shopee.
It can be seen that TikTok Shop is an extremely potential platform. Businesses need to make efforts to invest in TikTok to have the opportunity to expand, develop their brand and have a solid foothold on e-commerce.
Look for opportunities to expand and develop
In the context of a volatile economy and a market that changes every day, businesses must always update and innovate to solve the problems of sustainable business on the TikTok platform.
On September 22, 2023, the TikTok Connect 360 event will bring business solutions through TikTok and how to promote e-commerce store growth. This is an important event dedicated to connecting businesses with leading experts from many important fields such as Advertising, Content Creation, and TikTok Shop Operations.
Information & Events:
- Time: 8:30 a.m. - 12:00 p.m. on Friday, September 22, 2023
- Location: Inter Continental Hanoi Landmark 72
- Link to register to participate: Here
Speakers accompanying the event:
- Mr.Inthapat Pavaresvong: Head of SMB Agency, SEA
- Ms. Hải Anh Bùi: Regional Marketing Manager
- Ms. Kha Lệ Trinh: Strategic Partnership Manager
- Ms. Uni Luong: Seller Managêment
- Ms. Jessie Le: Partnership Manager
- Ms. Leah: Partnership Manager
- Mr. Đỗ Văn Giang: CEO UpBase.vn
- Mr. Đặng Thanh Vũ: CEO Bigman
Highlight:
- Opportunity to take advantage before year-end shopping.
- Explore the Shoppertainment trend – combining shopping and entertainment.
- TikTok Ads – Innovative strategy to achieve massive growth.
- Perspectives from the experts: Optimize advertising, combine creativity with commerce, and operate effectively on TikTok.
- 1:1 consultation with a team of TikTok experts and strategic partners.
The "TikTok Connect 360" event organized by TikTok with the participation of CEO UpBase Ecommerce Enabler is definitely a great choice for you. This is an unmissable opportunity to meet, connect and share experiences from experienced experts in the field of e-commerce. Join now to prepare for a giant leap in business development for your business.