As one of Vietnam’s largest retail chains, The Gioi Di Dong (TGDD) operates a vast catalog of tech devices, electronics, and mobile accessories across multiple eCommerce platforms.

Their growth was impressive—but with it came operational complexity. Behind the scenes, the content team was drowning in repetitive, manual tasks:

• Replacing cover images for thousands of products was painfully slow.
• Listing new products took days due to platform-specific requirements.
• Managing content across 1,000+ SKUs became a daily struggle for accuracy and speed.

In a market where speed defines visibility—and visibility drives sales—TGDD realized: They didn’t just need more people. They needed a smarter system.

The Turning Point: Rethinking the Content Challenge

At first, the natural reaction was to throw more manpower at the problem. More products meant more hands. More listings meant more hours. But the team at The Gioi Di Dong (TGDD) soon realized: this approach wasn't sustainable.

The deeper they looked, the clearer the root issue became:

It wasn’t a capacity problem. It was a system problem.

Manual processes were slowing everything down—from updating product visuals to launching new SKUs. Content teams were bogged down by repetitive tasks, unable to focus on optimization, testing, or creative improvements.

It was time to challenge the way things had always been done.

So the team paused. Whiteboarded. Rethought the entire workflow. And asked bold, essential questions:

“What if we could update product visuals for 1,000 SKUs—simultaneously?” ‍

“What if we could cut the time it takes to list a new product in half—without sacrificing content quality?”

‍“What if our team could spend 90% less time on image edits, and 90% more time on strategic growth?”

These weren’t just operational questions.

They were questions about how to scale better, smarter, and faster.

And all those questions pointed in one direction:

UpS – an all-in-one eCommerce content and operations management solution.

It wasn’t just about upgrading a tool. It was about redefining how product content is managed at scale, with automation at the core.

That mindset shift became the springboard for TGDD’s next phase of digital acceleration.

The Solution: Powering Product Content with UpS

Once the challenge was reframed, TGDD found a partner in UpS—a comprehensive solution built to simplify, streamline, and scale eCommerce operations.

Rather than relying on fragmented tools and patchwork fixes, TGDD adopted a centralized platform that offered end-to-end control over product content across all their online channels.

Here’s what changed:

Bulk Image Frame Replacement – Branding at Scale

Before UpS, updating product covers meant hours (sometimes days) of manual effort—editing, reuploading, and reviewing each product one by one across different platforms.

With UpS, TGDD unlocked a powerful feature:

Replace product cover images in bulk—instantly, consistently, and without errors.

Within minutes, they updated the visuals of 1,000+ SKUs with unified branding that adhered to each marketplace’s specifications. The result? A polished, on-brand look across all touchpoints—and a major time-saving win for the content team.

2x Faster Product Listings – Speed Without Sacrificing Accuracy

Listing new products used to involve repetitive steps: adjusting formats, rewriting specs for each platform, and validating dozens of fields.

UpS transformed this with template-based automation and smart syncing rules tailored to each eCommerce channel.

What once took hours per batch was now done in half the time—with fewer errors and full compliance.

TGDD could now push products live twice as fast, giving them a time-to-market advantage, especially during high-stakes campaigns and product launches.

90% Reduction in Image Update Time – From Tedious to Effortless

One of the most time-consuming tasks—updating product image frames—was cut down by 90%. How? Through UpS’s automated image workflows, which allowed the team to:

• Standardize frame designs
• Apply them across entire product categories
• Preview changes before publishing
• Roll back or revise with a single click

What used to take a full day of manual editing now took just a few minutes.

From Bottleneck to Business Advantage

These weren’t just minor optimizations—they were transformational.

Tasks that once held the team back became a source of speed, confidence, and competitive edge.

By centralizing operations and eliminating friction, TGDD’s content team could finally shift from reactive to proactive:

- Spending less time fixing... and more time improving.

- Less time listing... and more time growing.

The Results: Smarter Operations at Scale

The changes weren’t just visible on dashboards—they were felt in every part of the team’s daily workflow. With UpS in place, TGDD didn’t just become faster. They became more consistent, more confident, and more capable of scaling in a competitive eCommerce environment.

Faster Time-to-Market for New Products

New products could now be launched across multiple platforms in a fraction of the time it used to take. Instead of spending hours preparing listings and visuals, the team leveraged UpS to automate formatting, frame design, and cross-channel publishing.

Launch cycles were shortened. Products reached customers sooner. In high-demand seasons, this made all the difference.

Consistent Branding Across Platforms

Every product listing now followed a unified visual and content standard—from thumbnails to title formats to frame designs. With bulk control and templated rules, there was no more visual mismatch between one platform and another.

The result? A clean, professional, and trustworthy brand presence that boosted customer confidence and click-through rates.

Less Manual Work, Fewer Errors

Automation replaced hours of repetitive editing and uploading.

That meant less room for human error, fewer rejected listings from marketplaces, and reduced internal back-and-forth.

Error-prone tasks like image uploads or copy-paste formatting became things of the past.

Improved Team Productivity and Morale

Freed from the burden of low-value tasks, the content team could finally shift their focus:

• From execution ➝ to optimization
• From firefighting ➝ to strategy
• From feeling behind ➝ to staying ahead

Work became more rewarding.

The team had more space to test new approaches, iterate on product positioning, and experiment with content that converted.

What They Learned: Automation is the Foundation for Growth

“It’s not just about being faster. It’s about being future-ready. UpS gave us the infrastructure to grow without growing the chaos.” — eCommerce Operations Lead, The Gioi Di Dong

By automating product content for 1,000+ SKUs, TGDD proved that large scale doesn’t have to mean large overhead—if you have the right tools.

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